Apple’s $550 headphones are a giant technique to sell more favorite AirPods

The early buzz on Apple’s first-ever wireless over-ear headphones, AirPods Max, has largely centered on the watch-popping label label. At $549, the headphones are a correct deal more costly than even different high-of-the-line alternate choices, such as Bowers & Wilkins PX7 (which prices $399) and BoseQuietComfort 35 II ($269).

Whether or not the AirPods Max are definitely price the more cash remains to be considered—seek files from opinions to open rolling in after they develop into readily accessible on Dec. 15. However there’s a correct chance that the AirPods Max would maybe be a boon for Apple whether or not or not they’re a success, riding sales of its more cost-effective however peaceful dear AirPods ($159) and AirPods Pro ($249).

As Nicole Nguyen stories for the Wall Road Journal, Apple is a master of the “Goldilocks” approach, offering diversifications of a given product adore the iPhone or iPad at a fluctuate of label facets. This pricing sends a message to customers that the product itself is ability; the ask isn’t whether or not that it’s likely you’ll well occupy enough money an iPhone or Apple’s wireless headphones, however which stage of luxury that it’s likely you’ll well occupy enough money.

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