Dixons Carphone’s Christmas sales up 11% as on-line revenues drift

CEO Alex Baldock says Currys PC World proprietor is ‘a hit on-line’ as browsing habits switch in pandemic

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Locked down European customers offered huge-camouflage TVs, meals preparation gadgets and health and wonder appliances, handing Dixons Carphone’s 11% more revenue from selling electrical objects over the Christmas trading interval than a year earlier.

The retailer, which owns the Currys PC World imprint, acknowledged computing and gaming merchandise were also huge sellers at some stage in the festive interval and on-line sales had grown by more than 120%.

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